Sprint PC

Sprint PCS – Dameron Communications created all of the collateral material (brochures, displays, promotional items, banners and mailers) for the Sprint PCS Southern California launch.

The Result? A successful launch of Sprint PCS throughout all Southern California exceeded projections.

California Portland Cement Company

California Portland Cement Company, Colton, Calif. Plant – A public information campaign was developed to forge acceptance of their use of alternative fuel in their two cement kilns. Presentations on the environmental benefits of the fuel project were made to all mayors and city managers in the region, and all gave their full support. An additional part of our effort included a re-dedication of a huge 20 x 38-foot American flag that now flies over Mt. Slover in Colton. Attending the event were the mayor, city manager, the city council members, Assemblyman Joe Baca and Congressman George Brown.

The Results? The alternative fuel project was approved by the South Coast Air Quality Management District or SCAQMD without negative public comment. News of the flag raising made the front pages of numerous publications and was covered by the Southern California NBC outlet. Stories ran in 20 weeklies, from as far away as Houston, Texas.

AHHI - The African American Health Initiative

AHHI - The African American Health Initiative. Dameron Communications created and implemented an effective advertising and public relations strategy to mobilize participation in a study and strategy to improve black health in San Bernardino County by effectively informing the public that blacks are dying 13 years younger than whites. We also kept the public and the elected officials informed and involved. Additionally, we forged solid relationships with the media to keep black health issues in the minds of the healthcare community, politicians and blacks.

The Results? We achieved national exposure for the most comprehensive study of black healthcare issues in the nation. The report produced state and federal bills to make positive change in black healthcare. We also created nine recommendations to positively affect black health in the county, and the County Health Department has agreed to develop a multicultural county-wide health plan.

Inland Empire Diversity Career & Job Fairs

Inland Empire Diversity Career & Job Fairs – We created the largest business event in California’s Inland Empire. Dameron Communications was instrumental in the design and implementation of the ad campaign that yielded more than $200,000 worth of media coverage, including television, radio and all local dailies, as well as the majority of weekly newspapers and magazines.

The Result? Advertising for the Job Fair attracted more than 30,000 job-seekers, and recruited 360 employers who paid to bring more than 18,000 jobs to the fairs.

Stand Up for San Bernardino

Stand Up for San Bernardino - In just two weeks the campaign generated 28 minutes of television exposure, more than 200 free radio announcements and in excess of 2,000 inches of print coverage.

The Result? A widespread positive change in the way residents perceived their community.

San Bernardino County Superintendent of School

San Bernardino County Superintendent of Schools - We were successful in developing the theme and ad campaign for the Community Coalition's “Read to Me” project. Media was created for radio, newspaper, magazines, billboards, bus boards, press releases, press conferences, signs, flyers, posters, Web, broadcast fax and direct mail.

The Results? We brought in more than $500,000 worth of free media coverage.

Client: Capstone Turbine Corp. (Nasdaq: CPTS)