Dameron Communications Case Studies

Sprint PC

2008-11-01T05:00:00.000-07:00

Sprint PCS – Dameron Communications created all of the collateral material (brochures, displays, promotional items, banners and mailers) for the Sprint PCS Southern California launch.

The Result? A successful launch of Sprint PCS throughout all Southern California exceeded projections.

California Portland Cement Company

2008-10-31T21:51:00.000-07:00

California Portland Cement Company, Colton, Calif. Plant – A public information campaign was developed to forge acceptance of their use of alternative fuel in their two cement kilns. Presentations on the environmental benefits of the fuel project were made to all mayors and city managers in the region, and all gave their full support. An additional part of our effort included a re-dedication of a huge 20 x 38-foot American flag that now flies over Mt. Slover in Colton. Attending the event were the mayor, city manager, the city council members, Assemblyman Joe Baca and Congressman George Brown.

The Results? The alternative fuel project was approved by the South Coast Air Quality Management District or SCAQMD without negative public comment. News of the flag raising made the front pages of numerous publications and was covered by the Southern California NBC outlet. Stories ran in 20 weeklies, from as far away as Houston, Texas.

AHHI - The African American Health Initiative

2008-10-30T21:53:00.000-07:00

AHHI - The African American Health Initiative. Dameron Communications created and implemented an effective advertising and public relations strategy to mobilize participation in a study and strategy to improve black health in San Bernardino County by effectively informing the public that blacks are dying 13 years younger than whites. We also kept the public and the elected officials informed and involved. Additionally, we forged solid relationships with the media to keep black health issues in the minds of the healthcare community, politicians and blacks.

The Results? We achieved national exposure for the most comprehensive study of black healthcare issues in the nation. The report produced state and federal bills to make positive change in black healthcare. We also created nine recommendations to positively affect black health in the county, and the County Health Department has agreed to develop a multicultural county-wide health plan.

Inland Empire Diversity Career & Job Fairs

2008-10-30T21:35:00.000-07:00

Inland Empire Diversity Career & Job Fairs – We created the largest business event in California’s Inland Empire. Dameron Communications was instrumental in the design and implementation of the ad campaign that yielded more than $200,000 worth of media coverage, including television, radio and all local dailies, as well as the majority of weekly newspapers and magazines.

The Result? Advertising for the Job Fair attracted more than 30,000 job-seekers, and recruited 360 employers who paid to bring more than 18,000 jobs to the fairs.

Stand Up for San Bernardino

2008-10-30T21:32:00.001-07:00

Stand Up for San Bernardino - In just two weeks the campaign generated 28 minutes of television exposure, more than 200 free radio announcements and in excess of 2,000 inches of print coverage.

The Result? A widespread positive change in the way residents perceived their community.

San Bernardino County Superintendent of School

2008-10-30T21:32:00.000-07:00

San Bernardino County Superintendent of Schools - We were successful in developing the theme and ad campaign for the Community Coalition's “Read to Me” project. Media was created for radio, newspaper, magazines, billboards, bus boards, press releases, press conferences, signs, flyers, posters, Web, broadcast fax and direct mail.

The Results? We brought in more than $500,000 worth of free media coverage.

Client: Capstone Turbine Corp. (Nasdaq: CPTS)

2008-10-30T21:21:00.000-07:00

San Bernardino Water Department

2008-10-30T19:30:00.000-07:00

We created this ad for the San Bernardino City Water Department. The water agency had an issue with customers who had questions of water quality.

This ad was design to let customers know that the San Bernardino City Water Department's source of water is pristine.

The ad also showed the department is dedicated to serve and solve customer problems.

National Restaurant Chain

2008-10-20T21:55:00.001-07:00

National Restaurant Chain - A prominent nationwide restaurant chain found itself facing a public relations disaster. A customer contracted an e-coli infection from a salad bar in one of the facilities. While the chain was ruled to be free of responsibility, the word soon spread that the operation was somehow negligent in its processes. Customer counts plummeted.

The Result? Media tours of facilities in various restaurants in the chain were conducted by key local media representatives resulting in often front-page coverage. Chain executives welcomed press conference opportunities to explain what happened and who was or was not responsible, yielding exposure in more than 20 national publications. Within just a matter of weeks, business and customer counts were back to normal.

Stillwater Press

2008-10-20T21:54:00.000-07:00

Stillwater Press – The Southern California publisher of the TULIPP Guide, a potentially lifesaving emergency medical foldout, knew how to create it, how to design it, how to get it manufactured. Now, though, they faced the maze of how to get the word out.

The Result? Samples and cover letters were sent to national reviewers and to experts for endorsement comments to be used in later promotion. Among major media results were reviews in Westways magazine from the Auto Club, and the Costco chain’s monthly magazine. The author was interviewed on burgeoning satellite radio and other standard outlets. Media coverage exceeded expectations, and ales ballooned well beyond forcasts.

Riverside County Tobacco Control Project

2008-10-20T21:50:00.002-07:00

Riverside County Tobacco Control Project - Our efforts were crucial toward attempting to convince the board of supervisors to not accept tobacco ads at county events.

The Results? A new county ordinance was established to forbid tobacco advertising on any county property.

Jobs Announcements

2008-10-20T21:50:00.001-07:00

Jobs Announcements - Dameron's goal was and is to help Inland Empire residents avoid the long, expensive commutes to other communities for work, by letting them know of local and area employment opportunities. We arranged with the region's major radio station KOLA - 99.9 to carry at no cost three locally oriented job announcements every weekday morning.

The Result? Over 200 people were hired as a direct result of the in less than six months.

Autoracer’s Monthly

2008-10-20T21:34:00.002-07:00

Autoracer’s Monthly – This newsletter, created for amateur road racers, had solid content, a great look and well-known drivers contributing. As the publisher said, “Creating something like this is relatively easy. Getting rid of it is the hard part.” He had to find a way to tell drivers what the publication was and how to get it, plus figure how to track subscribers and their payments.

The Result? We sent copies to all auto racing publications and picked up the equivalent of more than $100,000 in free print exposure. We lined up nationwide phone interviews for the publisher and built a direct mail list of amateur racers, sending them sample pages and a discounted offer. Within the campaign’s first six weeks circulation went from zero to more than 10,000.

National Trust of the Cayman Islands

2008-10-20T21:34:00.001-07:00

National Trust of the Cayman Islands - Dameron Communications staff took on the challenge of helping this small Caribbean island bring part of its history back to life. A tiny, wood, one-room shack had served as a World War seaside lookout for enemy ships and submarines, but it had been neglected for decades, stored and forgotten in an old garage. Few locals, let alone tourists, knew anything about it.

The Result? The room was restored and moved to its original site. Its history was researched and brass signage written, manufactured and installed at the location. Brochures telling the shack's important history were written and printed. Queen Elizabeth II even attended its dedication, and the room became one of the island's most popular tourist interests. Tying in with that project, our staff wrote, produced and directed an environmental underwater video shown in a donated kiosk at the island's airport.

Ugly Duckling

2008-10-20T21:31:00.000-07:00

Ugly Duckling - The Southern California used car dealership that specialized in aiding low income customers needed to not only let the area's potential buyers know how it could help them acquire a car, but to tell the nation and possible shareholders what they were doing.

The Result? A front page story in the nationwide USA Today newspaper, complete with photo and phone number, virtually doubled national business interest Ugly Duckling while increasing used auto sales in excess of 50%.

Auto Sound

2008-10-20T21:30:00.000-07:00

Auto Sound – The five-outlet electronics retailers enlisted Dameron Communications to increase sales.

The Result? We generated a 242% increase in sales in just six-weeks, producing the best sales period in the history of the business, and in 60 days built 150% in net profits.

LaSalle Medical Associates

2008-10-20T21:27:00.000-07:00

San Bernardino City Councilman Rikke Van Johnson (on the right) congratulates LaSalle Medical Associates, Inc President Dr. Albert Arteaga (on the left) for helping 38 local residents receive free or low cost prescription drugs. The Montel Williams’ “Help is Here Express Bus” visited LaSalle Medical Associates in San Bernardino recently and helped 38 people enroll in a program offering free and low-cost prescriptions.

LaSalle Medical Associates – Its five Inland Empire clinics in California gladly participate in aiding the lower income community with its health needs. Dameron Communicated took on getting the word out regarding LaSalle’s leadership in providing quality health care to patients reguardless of incime. We also focused on LaSalle’s free childhood immunization programs, its free breast screening services, its financial support of the area’s Hurricane Katrina survivors, and its free flu-season immunizations.

The Results? Awards from the Medical Society an maore. Increased traffic to the clinics and increased awreness of the clinics.